Every other writer is out there to create a content that converts, attracts many clicks, and thereafter get the readers to subscribe to their services/posts. Every blog post must count in order for your blog to grow! This isn’t as easy of a task as one may assume.What exactly prompts readers to click on your headline or even read the whole article?
It all starts with the headline, which is always overlooked by most writers.
The headline can kill or bring life to your content.It gives your readers the actual picture of what to expect in the article and so ensure the utilization of captivating phrases—that basically address the reader’s emotions directly in regard to a particular issue. You may also use persuasive words like how, why, when, and many others to make the information more actionable.
However, ensure that the body of the article is in line with the title since you’ve got to deliver what you’d earlier promised.
Just like the headline, your opening sentences should make the reader even more interested to explore more of your article. But how do you ensure this?
First, define the pain point/problem—which obviously relates to your audience’s. Then envision the possible solution by making it appear more practical. Eventually, roll out the steps to reaching the solution.
This is a sure way of getting your readers hooked to the content considering that it’s kind of a remedy to their problem. In any case, who loves problems? Everyhuman being would love to associate themselves with good things. As you’ll realize, the solution part is what tends to occupy much of the content since it directly addressesthe headline—it fulfills the article’s intended purpose.
When providing the solution, ensure you use a practical illustration of the problem considering that human beings easily associate things with stories. Come up with a catchy story that vividly demonstrates the typical situation (problem), and of course, the way out. Consider the below example:
An illustration—the story
Maria is always upset about the dirty and messy looks on her couchwhichare always caused by her 2-year-old son who’s eager to learn how to write, and so draws on every single item. She opts to clean the couch but just to find herself in the same scenario (with drawings and writings all over the couch). She eventually comes to learn of a practical solution: a toddler’s drawing board—which she finds more useful. This implies:
- No more scribbles on the couch but on the board.
- Increased fun for the toddler.
- Cut down on expenses which would otherwise be spent on cleaning the couch. Remember the board has “erase” options thus, can be used over and over again.
I may not have listed all the benefits, but this is just to give you a picture of what to do. As you can see, Maria’s problem is dirty and messy couch as a result of the toddler’s actions. The article goes on to provide a long-lasting solution which is of course, practical.
Don’t lay out a “naked” problem instead use a story to bring it out. That way, your audience will be hooked to your content in a bid to know what happened next and how was the problem solved.
When writing your posts, always remember to use a catchy heading followed by an informative body. There’s no way you’re going to trick your audience into reading your content when the body doesn’t suit the title—so, deliver.
Define the problem, make it appear solvable, and then provide your reader with ways to achieve the outlined solution.
Author Bio: Maureen Abuor is a digital content writer on the team with Word Innovations. She’s a prolific writer who enjoys translating research into writing. Her goal is to deliver perfect content, on time, every time!