Over the past five years, the popularity of online shopping has grown exponentially. People shop from the office, home, and wherever they go on smartphones. Savvy eCommerce merchants are refining their marketing campaigns to stand out from the competition. Discover seven smart social media marketing strategies to promote your Shopify Plus eCommerce store and increase online sales.
1.Post Irresistible Content Consistently
Give your target audience what they want and keep doing it. Social media gives companies a golden opportunity to reach out to people and provide meaningful information. Post compelling content regularly. Consistent content keeps people coming back for more. Inspire conversation, offer useful updates, and positively engage your audience. Ongoing content helps increase the number of followers. Share engaging posts from other users, and be interactive on social media for a personal touch.
- Host a Chat With Your Audience on Twitter
Want to go beyond a monologue of social media posts on Facebook, Twitter, and other leading sites? Reach out to your audience by hosting a chat on Twitter. Give everyone an opportunity to ask questions, interact, and get to know your brand better. Become an authentic presence to your audience by engaging in a real-time chat, so they know you’re there for them.
- Own a Facebook Group
Are you looking for another powerful way to take your social media marketing strategies to the next level? Become the owner of a Facebook group to initiate conversations, shopping excursions, Q&A sessions, and more. Joining a group gives your target audience a sense of belonging and brings them closer to your business and what it offers. Focus on providing benefits to your audience rather than promoting your company. Over time, you are building trust and loyalty to make them think of your business before its competitors.
- Encourage Sharing
Social media sharing is one of the simplest ways to promote your Shopify Plus eCommerce store. Add social media sharing buttons to your blog posts, content, and products. Encourage visitors to share what they like on social media. Make it easy with buttons that show what the user is sharing and where it will appear. Include buttons for leading social media platforms such as Facebook, Twitter, and Pinterest.
- Use Hashtags
Social media sites such as Twitter and Instagram are constantly populated with new posts. Hashtags are used to organize the posts and help users find content about specific topics. Add relevant hashtags to your social media posts to ensure people can find them. Be aware of current user behavior. For example, Twitter posts typically do best with one or two hashtags while Instagram posts perform well with several hashtags. Use them wisely to attract more attention to your posts and Shopify Plus eCommerce store.
- Focus on Updates and Trends
Social media users want to know the latest information. They read social media posts to find out what’s happening right now. Focus on the latest updates and industry trends. Keep up with the news your target audience wants. Talk about trends in a meaningful and memorable way. Use social media to position your company as an industry authority. Staying on top of the latest trends shows your business is savvy, modern, and ready to deliver the latest products and services.
- Engage Your Audience
The ultimate goal is to make your social media followers notice you and love you. Engaging your audience is crucial to boosting sales. Always remember the social aspect of using social media. Make your business real to users by providing something they recognize. Bring laughter and joy to their day. Become the ultimate authority on a specific topic. Provide a solution to a problem your users want to solve. People prefer interactive businesses that show they understand how they feel.
Take your eCommerce store to the next level of success. Use social media to develop a recognizable brand and connect with consumers. Provide what they want and initiate meaningful conversations that matter. An authentic business that cares about its customers stands out from the competition – and becomes more profitable over time.